SD Dental, Copenhagen, 2015
PHOTOGRAPHY: Emil Monty Freddie, Eivind Sorgenfryd
This was the first interior collaboration created together with Danish photographer Emil Monty Freddie that ultimately set out to inject the dental clinic with a more edgy working environment.
The proposed art installation story for the clinic served to function as a contemporary, refreshing and playful means of both stabilizing a sense of rhythm throughout the space and bolstering SD Dental’s identity within the clinic through a concrete visual story of Scandinavia - more specifically the immediate environment that is Rosenborggade and København itself. Creating a visual narrative of København into the interior environment intended to further tie the space to its location and bring together those who staff and visit the institution – as well as creating a neat distraction for those otherwise perturbed by visits to the dentist!